Since 2000, the WIN WIN Gothenburg Sustainability Award has recognized individuals and organizations making a lasting difference for people and the planet. Established in Gothenburg, Sweden, this prestigious award brings together leaders from politics, business, and academia to honor efforts that foster environmental, social, and economic sustainability.
A history of worldwide acclaim
Over the past two decades, the award has become a benchmark for acknowledging pioneering initiatives that integrate ecological stewardship with social responsibility and economic resilience. Its roster of laureates reads like a who’s who of global change-makers, including figures such as Gro Harlem Brundtland, Al Gore, and Kofi Annan. Prominent organizations like the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES) and Kalundborg Symbiosis, along with forward-thinking cities such as Seoul, South Korea, have also been celebrated for their transformative contributions.
In 2018, the award expanded its reach by launching the WIN WIN Youth Award, which empowers young leaders aged 13 to 29 who are actively driving sustainability initiatives in their communities. This expansion underscores the importance of nurturing the next generation of changemakers, ensuring that innovative solutions continue to emerge worldwide.
Framework, administration, and selection procedure
The WIN WIN Gothenburg Sustainability Award operates from its secretariat in Gothenburg, under a structured governance framework that includes expert juries, a board of directors, an advisory board, and a nomination committee. Each year, the award centers on a specific theme that reflects urgent global challenges. Laureates are chosen by an independent jury composed of professionals with expertise spanning academia, civil society, business, and the public sector.
Recipients of the main prize receive SEK 1,000,000 along with a symbolic trophy crafted from materials connected to the annual theme. This combination of financial support and recognition underscores the award’s mission to foster impactful initiatives that deliver long-term benefits for communities and the environment.
Addressing pressing global challenges
Recent editions of the award have underscored the significance of leadership, systemic innovation, and community involvement in fostering sustainable change. The 2026 theme, Gender-Equal Societies, shines a light on individuals and organizations championing equitable legislation, educational access, economic autonomy, and female leadership in climate initiatives and community progress. This emphasis reinforces a vital principle: attaining gender equality is crucial not only as a fundamental human right but also as a foundation for peace, democracy, and resilient communities.
By spotlighting specific global challenges each year, the award encourages practical solutions that have the potential to create lasting social and environmental impact, inspiring others to adopt similar approaches in their own contexts.
A platform for collaboration and learning
Beyond acknowledging accomplishments, the WIN WIN Gothenburg Sustainability Award serves as a global platform for education, dialogue, and collaboration. Seminars, workshops, and public events held under its auspices offer opportunities for exchanging ideas, sharing best practices, and formulating strategies to tackle urgent sustainability challenges.
This focus on collaboration extends the award’s influence far beyond the ceremony itself, fostering connections between policymakers, entrepreneurs, academics, and civil society actors. By facilitating these interactions, the award contributes to building a more informed and engaged global community capable of driving meaningful change.
Motivating the next generations
The combination of recognition, financial support, and knowledge-sharing creates an environment where sustainable initiatives can thrive and scale. The WIN WIN Gothenburg Sustainability Award not only celebrates past achievements but also serves as a catalyst for future action, inspiring both current leaders and emerging talents to contribute to a more equitable and environmentally conscious world.
With its ongoing commitment to sustainability, innovation, and education, the award continues to set a high standard for global recognition in the field. It demonstrates how strategic collaboration and visionary leadership can generate solutions that benefit both people and the planet for generations to come.
