The European Institute of Business and Economics (ISEEN) announced the launch of its MBA in Digital Transformation & Artificial Intelligence, a 100% online program designed to help professionals connect digital strategy, data, and AI-enabled management with measurable business results—growth, efficiency, innovation, and customer experience.
Delivered through a flexible executive format, the MBA in Digital Transformation & Artificial Intelligence is aimed at leaders and professionals who need to accelerate digital execution inside their organizations while maintaining the academic rigor and international perspective of a European business education.
A European-level MBA program delivering 60 ECTS and offering 1,500 hours of hands-on, practice-driven learning
The program is organized under the European Credit Transfer and Accumulation System (ECTS) and comprises 60 ECTS credits, representing 1,500 hours of total learner engagement. This commitment is allocated across 600 teaching/contact hours (lectures, tutorials, guided instruction) and 900 hours of practical and independent study (projects, readings, real-world practice, and the final master’s project).
This European standard delivers a coherent academic structure and offers steady support for professionals seeking a credential recognized across international settings.
Crafted for professionals at the forefront of driving change
The MBA in Digital Transformation & Artificial Intelligence is crafted for professionals and recent graduates from any field who aspire to move into management positions and refine their decision-making in competitive settings. It is equally suited for managers, executives, entrepreneurs, and business owners seeking to guide organizational expansion, enhance managerial practices, and improve outcomes through a hands-on, executive-focused methodology.
It holds particular value for directors in sales and marketing, managers overseeing products and projects, leaders driving transformation and innovation, and professionals who interact directly with clients and need effective tools to design strategies, implement change, and assess outcomes through clear business metrics.
A hands-on curriculum that spans core management principles and prepares learners for AI-driven implementation
The MBA blends essential business management principles with a specialized path dedicated to transformation and the adoption of AI, integrating critical domains such as:
- Core management principles, strategic planning, leadership development, and organizational change
- Corporate finance essentials to support informed decision-making
- Marketing strategy, operational effectiveness, and overall business performance
- Manager-focused data analytics and evidence-driven decision processes
- Strategies for digital transformation, innovative business models, and platform-based approaches
- AI readiness through data strategy, governance structures, and enterprise capabilities
- Practical AI applications for operations, workflow automation, and productivity gains
- AI-driven solutions for marketing, sales activities, and customer experience enhancement
- Guiding agile organizations and carrying out large-scale transformation initiatives
The method emphasizes practical application, providing participants with adaptable frameworks, instruments, and decision‑making models they can readily put to use across their teams and organizations.
Final MBA Project: a real transformation roadmap
The program culminates in a Final MBA Project focused on a real business challenge—such as digital transformation, operational efficiency, expansion, profitability improvement, or organizational redesign.
Participants develop an executive-level roadmap that includes objectives, resources, timeline, risk assessment, and performance measurement using practical metrics such as KPIs and OKRs, ensuring the project is actionable and aligned with business priorities.
Scholarships, financial support, and the admissions process
ISEEN provides a Scholarship Program to foster ongoing professional learning and offers interest-free financing options with installments spread across the program, enhancing accessibility for professionals.
Admissions are structured for applicants who hold a university-level education or documented professional expertise, and the evaluation process involves an application assessment along with an academic interview.
Overview of the European Institute of Business and Economics (ISEEN)
The European Institute of Business and Economics (ISEEN) is a European business school specialized in online training for executives, entrepreneurs, and professionals seeking genuine international projection. With a strong focus on practical methodology and global faculty experience, ISEEN develops MBA and specialized master’s programs aligned with modern business needs in areas such as digital transformation, financial management, data analytics, and artificial intelligence.
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