How Greggs, a Super Affordable Bakery Chain, Became a U.K. Culinary Icon
To most of this bakery’s millions of devotees, the idea that its “Steak Bake” could be “lifted” lies somewhere between folly and heresy. It brings diced beef, gravy and crisp puff pastry together in perfect harmony. It cannot be improved, or ameliorated, or heightened. It has already attained its highest form.Its popularity attests to that. The bakery, Greggs, a family chain founded in 1939 to deliver door-to-door baked goods to mining communities around Newcastle, England, sells hundreds of thousands of them every week, mostly to customers who walk into one of their more than 2,300 branches around Britain and take them away in a paper bag, to be eaten hot, on the go.Mark Reid and Kieran McBride, of the upscale Fenwick department store in Newcastle, decided this fall simply to play with it...